Doña Maria
Fresh home made food delivered right to your door.
Problem Statement
“Every customer deserve fresh, home cooked delivered foods rather than prepping food from home because it is time consuming and expenses are cheaper. ”
Objectives and Goals
-
High quality food delivery service straight from the kitchen
-
Viable estimated time for prepping and delivery
The Process
Discover
Define
Ideate
Design
Quantative Research
80%
Of users who do not have time to cook.
60%
Wished their delivery food was better quality as seen on the app.
30%
Manage to grocery shop and make food
90%
Want their delivery food on time and in good quality as seen on the app.
User Needs
-
Freshly cooked delivered food
-
Statistical progression on workouts with sensored products
-
Efficient workout routines that can benefit from beginner to expert level users.
Product User Challenges
-
Competitive applications that also cator to customers.
-
The waiting time can last more than anticipating.
-
Deliverers have more than one customer to bring while commuting.
-
Some people do not have the satisfaction of their food delivered and or tampering with meals.
User Flow
User Personas
Sandra Barzola
Description
Sandra is a young professional living in the city of Los Angeles. She works busy hours in this fast paced city, so she loves to come home and fully relax. Sandra always wants something convenient and fast but also reliable, so she usually prefers to order out food from good authentic restaurants. She has a high priority on food quality since she wants her food coming out untampered and fresh .
Pain points
-
Most delivery apps charge an absurd amount of fees
-
Some Deliverers or people who make the food tamper the orders
-
Sometimes food arrives beaten or mushed due to the way how the deliverer handles it
Kevin Brito
Description
Kevin is a young financial stock trader in the city of Boston. He works busy hours where time is money and of value. Kevin always seeks on deals that can benefit him and the future of ordering from the app. Kevin is always wants reliable drivers that handles food with care and having good quality, alongside having the location on where the food is in real time.
Pain points
-
Busy work schedule doesn’t allow her a lot of time to cook at home
-
Due to work being busy, threes so much he can socialize or cook
-
Due to reliable public transportation, delivery is one of the best option for food
Low-Fidelity
Rough draft of the application's introduction page; the outcomes may vary at the relevant time.
main menu page utilizes images to display the text and meal options
The line on the cart page is based on the boxes(images) that the user has selected.
Mid-Fidelity
Added buttons and text to the introduction page explaining how it works.
A menu page with pictures and text about each image has been added.
Cart page that uses the image to display text, and numbers.
High-Fidelity
completed introductory page featuring a sign-in or sign-up page
A menu page that allows the user to browse through the available food alternatives. More software features that the users can access have been included with a menu tab menu beneath the screen.
The cart page has been updated with a new image, wording, and cost. Additional features include the ability to add or subtract quantities, add a menu tab bar beneath the screen, and include a shopping cart with a total price.
Project Reflection
Project Takeaways
Approaching this project gave me the opportunity to conduct research and collect useful data from user personas in order to produce a user-friendly and effective application. Although most of the functionality that consumers require were present in the rivals' applications, I took the time to identify gaps in their features. I was able to construct an application that supports users in delivery services and more time in quality to arrive at user's location efficiently by looking through UI designs and reading about the features that competitors' applications supply.
I discovered that I was genuinely enjoying the process of planning and creating user interfaces and flows. As soon as I start designing the components, I start to come up with new suggestions for improving the program. I have an infinite supply of imagination for this project. I also discovered that there is always space for improvement, no matter how big or small, even when a project is completed. In order to develop the components I wanted in the program, I also had to learn a lot about research information. One of the most crucial pillars for developing something fresh and inventive while designing an application is research.