Background

In today's fast-paced world, many individuals and families struggle to find the time or energy to prepare home-cooked meals. Between work, school, and daily responsibilities, cooking at home can become a time consuming task and often requiring meal planning, grocery shopping, and cleanup. While dining out or ordering takeout is a popular alternative, these options often lack the freshness and nutritional value of home cooked meals. Customers are increasingly seeking affordable, convenient solutions that deliver the comfort and quality of homemade food without the hassle. A delivery service that specializes in fresh, home-cooked-style meals offers a valuable alternative to saving time, reducing stress, and providing a healthier and more cost-effective option than traditional takeout or at-home preparation.

Objectives and Goals

Deliver High-Quality, Home-Style Meals: Ensure that every order reflects the freshness, taste, and comfort of a home cooked dish, prepared with care and delivered directly from the kitchen.
Optimize Preparation and Delivery Time: Maintain a reliable and transparent delivery window by streamlining kitchen workflows and using smart routing methods to minimize wait times.
Enhance Customer Trust and Satisfaction: Build a reputation for consistency and quality by delivering meals that meet expectations in both taste and timing.
Balance Efficiency with Freshness: Create a system that prioritizes quick service without compromising the quality or warmth of the food upon arrival.

Quantative Research

80% of users who do not have time to cook.
30% manage to grocery shop and make food
60% Wished their delivery food was better quality as seen on the app.
90% Want their delivery food on time and in good quality as seen on the app.

User Needs and Product Challenges

Freshly Cooked Delivered Food: Customers want meals that taste as if they just came out of the kitchen, warm, fresh, and flavorful.
Reliable and Timely Delivery: Users expect food to arrive within a reasonable and predictable timeframe, without long or uncertain delays.
High Satisfaction and Quality Assurance: Customers need to feel confident that their meals will arrive intact, untouched, and prepared to their expectations.
Competitive and Convenient Experience: With many food delivery apps available, users seek services that stand out through ease of use, superior quality, or added benefits.
Delivery Delays: Preparing and delivering fresh meals quickly can be difficult, especially during peak hours or when drivers handle multiple deliveries at once.
Driver Efficiency: Delivery staff are often juggling several orders, which can impact food freshness and overall customer satisfaction.
Customer Trust and Food Safety: Concerns around meal tampering or mishandling during transit can lead to negative experiences and reduced trust.
Market Competition: Competing apps may offer faster delivery or broader cuisine options, making user retention and differentiation more challenging.

Personas

Sandra Barron

Age: 27

Title: Veteranarian

Location: Massachusetts

Description:

Sandra is a young professional living in the city of Los Angeles. She works busy hours in this fast paced city, so she loves to come home and fully relax. Sandra always wants something convenient and fast but also reliable, so she usually prefers to order out food from good authentic restaurants. She has a high priority on food quality since she wants her food coming out untampered and fresh .

Affinity Map Response:

Accessibility:
Users find the service very accessible and easy to use, which supports frequent engagement and a low barrier to entry for new users.
Ordering Behavior:
Many customers prefer to order small dishes, often multiple times a week. This suggests a demand for affordable, snack-sized options that suit casual, regular usage.
Customization:
Users highly value being able to personalize their orders. A strong customization feature—including ingredient preferences, portion control, and dietary filters—enhances satisfaction and app usability.
Post-Order Functionality:
Features like filters (e.g., sort by price, dietary type, or order history) are appreciated, especially after ordering, when users want to track or repeat orders with ease.
Trust & Reliability:
A major concern among users is food safety and driver integrity. Customers want assurance that their food won’t be tampered with and that delivery drivers are reliable and trustworthy.

Userflow

Low-Fidelity

Rough draft of the application's introduction page; the outcomes may vary at the relevant time.

main menu page utilizes images to display the text and meal options

The line on the cart page is based on the boxes(images) that the user has selected.

Mid-Fidelity

Added buttons and text to the introduction page explaining how it works.

A menu page with pictures and text about each image has been added.

Shopping Cart Screen-2_edited_edited.jpg

Cart page that uses the image to display text, and numbers.

High-Fidelity

completed introductory page featuring a sign-in or sign-up page

A menu page that allows the user to browse through the available food alternatives. More software features that the users can access have been included with a menu tab menu beneath the screen.

The cart page has been updated with a new image, wording, and cost. Additional features include the ability to add or subtract quantities, add a menu tab bar beneath the screen, and include a shopping cart with a total price.

Project Reflection

Approaching this project gave me the opportunity to conduct research and collect useful data from user personas in order to produce a user-friendly and effective application. Although most of the functionality that consumers require were present in the rivals' applications, I took the time to identify gaps in their features. I was able to construct an application that supports users in delivery services and more time in quality to arrive at user's location efficiently by looking through UI designs and reading about the features that competitors' applications supply.

I discovered that I was genuinely enjoying the process of planning and creating user interfaces and flows. As soon as I start designing the components, I start to come up with new suggestions for improving the program. I have an infinite supply of imagination for this project. I also discovered that there is always space for improvement, no matter how big or small, even when a project is completed. In order to develop the components I wanted in the program, I also had to learn a lot about research information. One of the most crucial pillars for developing something fresh and inventive while designing an application is research.